SFRU is a new strategy and futures consultancy led by David Mattin, founder of the New World Same Humans newsletter and community.

We are on a mission to understand today and tomorrow. To deliver that understanding to our clients in forms they can use. And to work with those clients to devise new and better paths through a changing world.

That means SFRU is obsessed with the trends, ideas, and innovations reshaping both consumer behaviour and the wider business environment.