2022 is calling 🚀
This is a special time. Is your team ready?
SFRU is a strategy and futures consultancy from David Mattin, the founder of New World Same Humans.
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Last year SFRU flagged The Metaversal Self as a key trend for 2021. Since then we’ve seen:
🎤 Ariana Grande perform a concert inside Fortnite.
🖼 London auction house Sotheby’s launch an NFT marketplace called Metaverse.
⚽️ Gaming giant Unity build Metacast, a platform that mirrors live sports events inside virtual worlds.
Oh, and Mark Zuckerberg announce that Facebook is set to become a metaverse company.
And here’s the thing: this trend is only just getting started. Next year, expect the collision between the metaverse and fundamental human needs to intensify.*
Speaking of next year:
There are only 74 days left in 2021.
That’s 74 days to get ready for everything – the opportunities, the challenges, the blizzard of change – that next year will bring.
Since I last dropped you a line from SFRU, I’ve been working closely with a handful of clients on trends, innovation, and strategy. They are a financial services giant, a household-name food and beverage brand, and an iconic travel platform, among others. We’ve been innovating around The Metaversal Self and much else besides.
Time flies when you’re immersed in trends!
And now, 2022 is calling. So in the coming days I’ll be back with more on how SFRU can supercharge your planning and ideation in the months ahead. That means analysing the trends reshaping human behaviours, mindsets, and expectations. And working hands-on with you to turn those trends into your next breakthrough innovation ideas.
We’re living at a special time. It means a unique chance to build things – products, services, campaigns and experiences – that really make an impact.
I’ll write again soon with more on how SFRU can help, and on what makes our approach different. But if you’d like to kickstart a conversation right away – on trend presentations and ideation workshops, bespoke trend reports, or strategic counsel – just hit reply to this email.
*P.S for an update on The Metaversal Self check out this talk I gave recently at Dutch Digital Day. And to read SFRU’s original take on the trend, dive back into our Five Trends for the 2020s.