When I launched the Strategy and Futures Research Unit last year, I was guided by two principles.
First, we live at a special time. It means a unique chance to build things – products, services, campaigns and experiences – that make an impact.
The second: futures thinking is great, if you can use it.
Now, 2022 is calling. I promised a series of emails on how SFRU can help you get ready for what lies ahead, and this is the first.
Announcing the launch of SFRU Innovation Workshops! 🚀
SFRU Innovation Workshops empower you and your teams to apply trends and futures thinking.
That means using trends to generate breakthrough product, service, and campaign ideas, internal cultural shifts, and new strategic directions.
I’ve run workshop sessions, both in-person and online, with teams from the C-suite down. And at a host of leading organisations: think product teams at Unilever, marketers at Condé Nast, and service designers at Mastercard, among many others.
Now, the SFRU Innovation workshop can help you and your team thrive in 2022. These practical, inspiring sessions will orient you amid the key trends impacting your organisation today and tomorrow. And they’ll see you employ a powerful, structured method to turn those trends into actionable new innovation ideas, which are founded in the deep human needs of those you serve.
If you’re planning for 2022 and beyond, then we humbly suggest that the SFRU Innovation Workshop is just the intervention you’re looking for.
You can go here to learn much more about the sessions. You’ll also see a testimonial from a recent client: a Head of Marketing who gathered his organisation’s leadership team together to develop new strategic pathways.
And if you want to kickstart a conversation now, just hit reply to this email!
Thanks for reading, and be well,
David.